We value the unique influence books, music, and films have in our culture. They are keepsakes, often transcending the temporary nature or medium of their materials. They can be exchanged among friends and passed down through generations. They help to create memories, offer windows into the lives of other people, and can transport us to distant places in time and space.
There is a dizzying array of book, music, and film titles available. According to Bowker, last year 172,000 new book titles and editions were released in the United States. The Recording Industry Association of America mentions that 30,000 unique music titles were also offered, with the number of CDs shipped topping 708 million units. Additionally, 607 movies were in theaters in 2006 according to the Motion Picture Association of America, and Netflix currently has a library of more than 75,000 unique titles. In fact, The Wall Street Journal reported that another 6.1 million videos have been created or posted to online destinations like YouTube, with that number growing exponentially.
Needless to say, there is a great deal of competition for publishers, music labels, and film makers. How can your potential customers learn about the author or artist who is perfect for them? How can the work be represented in a timeless and appropriate fashion? And what will add value to keep people buying a tangible item instead of a downloadable file? And if those customers do choose the electronic route, how do you let them know your work is available and high-quality?
Publishers, music labels, and film makers must work to continually add value through strong and effective design and communications as well as raise awareness of their specific offerings. Fifth Letter can create beautiful, pragmatic solutions that will keep your customers aware and engaged, regardless of the medium.
Some of our work for publishers can be found here: