All-Craft Wellman
All-Craft Wellman, based on the outskirts of Cleveland, Ohio, is a multi-faceted company that works with metal in a variety of applications including bronze plaques, bas reliefs, college seals, and x-ray markers.
X-Ray Markers Catalog
Fifth Letter was approached to create a business-to-business catalog that could be taken to different suppliers or hospitals to showcase the wide variety of markers that All-Craft Wellman offers. Since x-ray markers are simple and used for a utilitarian purpose, we decided the same aesthetic should be used when creating the catalog. Each section is color-coded, and clear diagrams are used whenever possible to showcase the different choices when custom markers are created. In addition, all of the markers are pictured at actual size throughout the catalog.
X-Ray Markers Website
All-Craft Wellman asked for a simple website that would work in conjunction with their catalog. Since their markers are distributed via third parties, a complete and updatable vendor list became an important part of the site. In addition the entire catalog is available for download as a PDF file.
Click here to view the full website.