Camel City Cruisers
Camel City Cruisers is a group of scooter enthusiasts in the Winston-Salem, North Carolina area. We worked with them to develop a fun, flexible mark that can be used on a t-shirt, sticker, or embroidered patch — or maybe even a tattoo.
Comet Logo
The chosen logo direction is a dynamic mark with the scooter emerging from a ball of flame. Our goal was to take the elements of mid-century motorcycle culture, throw in a dash of rockabilly, and top it off with a nod to “Roman Holiday” (and maybe a bit of “Quadrophenia”).
Badge Logo
Our alternate logo takes the shape of a traditional emblem or badge on the bottom with a burst of flames on the top. We used the same ribbon device and cursive typestyle while showing the scooter headset from the front. The other option was ultimately preferred because it shows an entire scooter. Which do you like best?