Education Resource Group
Education Resource Group, or ERG, is a wonderful client that happens to be right around the corner from us. Started by two former teachers, they provide services ranging from instructional coaching for teachers and schools to staff and professional development workshops, parent education, and tutoring.
Logo
The solution for ERG’s logo jumped out of our sketches almost from the beginning. Taking a cue from materials such as writing workbooks and ruled paper, we created a logo that exemplifies the idea of “education” without the typical imagery like a school house or hand-drawn “juvenile” writing. Thinking about flash cards, another classroom tool, we felt that “ERG” could be written larger with the full name present to support it.
Letterhead System
We wanted to build on our logo thinking when creating ERG’s full identity. It only made sense to push the notebook paper idea even further by using red and blue lines and holes in the left hand margin. We kept a majority of the front of the letterhead empty, with some lines at the top and the “growing all learners” tagline along the bottom. The back of the sheet has the true lined pattern which is seen when a folded sheet is pulled from an envelope.
The business cards were created to look like index cards and were printed on a similar type of paper. The envelopes and notecard continued the theme, with the logo and address information printed on each of the envelope flaps. The front of the larger envelope has a boxed area for the recipient name an address.
Envelopes and Notecard
We wanted to build on our logo thinking when creating ERG’s full identity. It only made sense to push the notebook paper idea even further by using red and blue lines and holes in the left hand margin. We kept a majority of the front of the letterhead empty, with some lines at the top and the “growing all learners” tagline along the bottom. The back of the sheet has the true lined pattern which is seen when a folded sheet is pulled from an envelope.
The business cards were created to look like index cards and were printed on a similar type of paper. The envelopes and notecard continued the theme, with the logo and address information printed on each of the envelope flaps. The front of the larger envelope has a boxed area for the recipient name an address.
Overview Brochure - Cover
The ERG brochure serves to provide an overview of both the services and spirit of the company. Used as a sales tool for principals, superintendents and other administrators purchasing staff development services, we were asked to provide distinction from area competition.
We visited an elementary school to craft a collection of custom photographs to be used across a wide variety of materials.
The brochure and related materials paid for themselves very quickly by increasing ERG’s sales calls and workshop participation.
Overview Brochure - Spread 1
The ERG brochure serves to provide an overview of both the services and spirit of the company. Used as a sales tool for principals, superintendents and other administrators purchasing staff development services, we were asked to provide distinction from area competition.
We visited an elementary school to craft a collection of custom photographs to be used across a wide variety of materials.
The brochure and related materials paid for themselves very quickly by increasing ERG’s sales calls and workshop participation.
Overview Brochure - Spread 2
The ERG brochure serves to provide an overview of both the services and spirit of the company. Used as a sales tool for principals, superintendents and other administrators purchasing staff development services, we were asked to provide distinction from area competition.
We visited an elementary school to craft a collection of custom photographs to be used across a wide variety of materials.
The brochure and related materials paid for themselves very quickly by increasing ERG’s sales calls and workshop participation.
Overview Brochure - Spread 3
The ERG brochure serves to provide an overview of both the services and spirit of the company. Used as a sales tool for principals, superintendents and other administrators purchasing staff development services, we were asked to provide distinction from area competition.
We visited an elementary school to craft a collection of custom photographs to be used across a wide variety of materials.
The brochure and related materials paid for themselves very quickly by increasing ERG’s sales calls and workshop participation.
Email Newsletter
ERG also asked us to create a trackable method for helping them manage contact with a current and potential client base of over 3,500 individuals. We created an email newsletter to help them do exactly that.
A simple back-end interface allows for easy message construction and management and provides tools to track recipient habits and popular information.