Kerr Drug
919 Marketing asked us to partner with them on their Help Wounded Tarheel Troops initiative, a program that supports wounded troops returning home and the hardships they and their families face.
A group of businesses and nonprofits including Kerr Drug stores, a 164 store chain across North and South Carolina, and the American Legion, a not-for-profit community service organization, are all working together to raise both awareness and money for this important cause.
Stencil Logo
We worked to create two different marks for the Help Wounded Tarheel Troops initiative. This flagship mark (and derivatives of it) appear on a website, t-shirt, magnet, and a variety of other materials. This mark is based on the idea of military supplies being labeled with stencils, as well as the arrangement of elements to remind the viewer of stars and stripes on a flag.
Bandage Logo
We worked to create two different marks for the Help Wounded Tarheel Troops initiative. This secondary mark appears on magnets only sold in select Kerr Drug stores. The concept is the country providing the necessary healing for returning troops.