Norton Street Consulting
Norton Street Consulting approached us to create a simple, clean identity for them. Even though they are technology consultants, they didn’t want the typical blues and greens often associated with businesses in their niche. Instead, they wanted to zig while everyone else zagged by using the classic combination of black and red.
Logo
Norton Street’s wordmark was crafted during the age of the ellipse, when crescent shapes and dots surrounded, cut through, and otherwise violated words. We worked with them to craft a logo that is simple, clean, and logical, just like their approach with clients.
Letterhead System
We built on the clean and simple appearance of the Norton Street logo when crafting their identity system. They tell us that their identity, especially their cards, have been favorably received. Norton Street has a customer list that includes design studios, and they made a point of asking who put their materials together.