Peters Creek Community Initiative
The Peters Creek Community Initiative is a community development corporation in Winston-Salem, North Carolina. Their goal is to represent an area of the city with diverse residents, businesses, and neighborhoods by allowing both renters and landlords to be proactive in terms of how the area is developed.
Logo
We decided that the metaphor of a quilt would be a strong visual theme. A quilt is made of a variety of fabric pieces joined together for a single goal, an idea that parallels the mission of this group. Also, quilts have a strong storytelling heritage in many cultures, and our imagery of a skyline, neighborhoods, waterways, greenspaces and roads reflects the physical characteristics of the neighborhood.