Piedmont Fire Expo
The Piedmont Fire Expo is an annual event held in Winston-Salem, North Carolina. The purpose of the event is to raise awareness with the general public about the training and equipment that local fire fighters receive and also to provide a way for different area departments to coordinate. Annese Public Relations asked for our help to raise awareness about the event.
Newspaper Insert
One of the promotional vehicles was a newspaper insert — a poster-size, full-color piece that would make readers take notice. Extra inserts were displayed around the city and used at the event itself. In addition to the poster, the same imagery was repurposed for use in an email blast campaign.
We like to think that our small contributions helped to push attendance to an all-time high.
Email Blast
One of the promotional vehicles was a newspaper insert — a poster-size, full-color piece that would make readers take notice. Extra inserts were displayed around the city and used at the event itself. In addition to the poster, the same imagery was repurposed for use in an email blast campaign.
We like to think that our small contributions helped to push attendance to an all-time high.