January 4, 2017

Rethinking The Typical

We’re all guilty of thinking we know everything, even when the information we’re being given is for our own good. Don’t dive in the shallow end of the pool. Don’t cross the double yellow line when driving uphill. And, for the love of god, please watch your step!


So how do you engage people, especially if the message content is highly regulated?


One trend I’ve seen lately has been airline safety videos. Yes, the ones that tell you how to work your seatbelt, remember where the nearest exit is and what to do in the event of a water landing. They’re using humor, interesting effects, cameos and other tricks to have people pay attention.


American Airlines


Delta has had several fun ones in the last few years (titles are mine):

It works.


Something to think about the next time you’re being asked to develop the same old thing for the umpteenth time. Then again, I may not be the most impartial viewer. After all, Airplane is one of my favorite movies.

Photo of Elliot Strunk

Elliot is the founder and Ringleader of Fifth Letter. When not thinking about design, you can usually find him practicing it. He can be reached at elliot@fifth-letter.com.