Birth Tissue Recovery (BTR) is a tissue bank dedicated to promoting altruism and participation in innovative technology. In order to improve the ability to treat disease and ultimately to help improve the health and quality of life of others, BTR provides postnatal tissue donations for the treatment of severe burns and other injuries.
BTR needed a more effective way to communicate with potential donors and their doctors about the benefits of donating. Our first objective was to create a logo that communicated the healing nature of the tissue, while resonating with new mothers, medical professionals, and research teams. Then we refreshed the BTR website with stronger, more compelling images and a concise message that effectively communicates the many ways donated tissue can benefit patients. The last piece of the puzzle included printed collateral and stationery.
We were honored to receive an American Web Design Award from Graphic Design USA for our work. But most of all, we’re thrilled to have delivered what our client needed to build their brand and meet their goals.