Guilford Education Aliance

Guilford Education Alliance (GEA) is an educational organization that has a commitment to the educational success for all citizens in Guilford County, North Carolina. Their emphasis spans a wide range of programs from pre-kindergarten through postsecondary education with a focus on the success of the county’s schools.


One of GEA’s programs is Education Matters, which provides comparison data between schools in the county and other similar size counties across the state. Data points include specific programs and budget line items, demographics of students, and graduation rates year-to-year, among others. Additionally, the school system provides an overview of their strategic plan and emphasizes how the community can get involved.


We helped transition the report into a professionally-produced piece with easy-to-understand infographics and data points, plus photography emphasizing the diversity of students being helped system-wide. We also created a downloadable version of the report for even greater distribution throughout the community. The report’s redesign served to greatly broaden distribution and led to greater understanding of the content.